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Hong Kong retail sales plunge 44 per cent in February

By Minjun ParkHong Kong
2 min read
hong kong
hong kong
In this article (4)

February saw a catastrophic collapse in Hong Kong retail sales, which slumped a massive 44 percent year on year, the greatest fall since records were first taken. The unprecedented collapse followed a 21.5-per-cent decline in January and a 19.4-per-cent fall in December. For the first two months of this year, Hong Kong retail sales felt by 31.8 percent.

The collapse in sales followed the effective lockdown of Mainland China for the last week of January and all of February and came as Hong Kong tightened travel into the territory worldwide following the outbreak of the coronavirus pandemic.

A government spokesman confirmed the fall mainly reflected the heavy blow to tourism- and consumption-related activities dealt by the pandemic, although a distortion from the timing of Lunar New Year also contributed.

“The business environment of retail trade will remain extremely austere in the near term, as the Covid-19 pandemic has brought inbound tourism to a standstill and severely dented local consumption demand,” the spokesman said.

Figures released today by the Census and Statistics Department (C&SD) provisionally estimated the value of Hong Kong retail sales in February, at $22.7 billion (US$2.9 billion).

After netting out the effect of inflation, total retail sales fell by 46.7 percent, following a 23.1-per-cent fall in January. For the first two months of the year, the inflation-adjusted decline was 33.9 percent.

While sales of jewelry and luxury goods fell by 58.6 percent in January and February combined, it was a surprising 9.3-per-cent slump in the sale of food, alcohol and tobacco which caused the most significant impact on the overall figures, according to the C&SD.

Sales of miscellaneous consumer goods fell by 21.9 percent; of electrical goods and other consumer durables by 25.1 percent; and of medicines and cosmetics by 42.7 percent.

Department-store sales slumped 41.4 percent, apparel sales by 49.9 percent; footwear and accessories by 43.1 percent; furniture and fixtures by 19.6 percent; Chinese drugs and herbs by 23.7 percent; books, newspapers, stationery and gifts by 35 percent; and optical shop turnover slumped 28.6 percent.

The only two categories showing growth were supermarkets, which boosted sales by 11.1 percent, during the first two months of the year, and fuels, up by 6.5 percent.

Questions & Answers

Q.

What were the primary reasons identified for the significant decline in retail sales during February?

A.

The main causes for the slump were the heavy blow to tourism and consumption-related activities due to the pandemic. A distortion from the timing of Lunar New Year also contributed to the overall decline in sales.

Q.

Which retail categories experienced the most significant sales declines, and were any categories immune to the downturn?

A.

Sales of jewelry and luxury goods fell by 58.6 percent, while medicine and cosmetics slumped 42.7 percent. Supermarkets, with an 11.1 percent increase, and fuels, up by 6.5 percent, were the only categories to show growth.

Q.

How did the inflation-adjusted figures compare to the nominal retail sales decline in February?

A.

After accounting for inflation, total retail sales fell by a larger 46.7 percent in February. This was worse than the nominal 44 percent decline and followed a 23.1 percent fall in January after inflation adjustment.

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