Hong Kong is the new target for J.Co Indonesia

J.Co Donuts & Coffee, the Indonesian ‘lifestyle cafe’ chain has further expanded its Asian footprint, opening its first store in Hong Kong this week.

The 11 year-old brand now has 250 stores in its home market,Malaysia, Singapore and the Philippines – and now on Hennessy Road in Wan Chai.

A review in Coconuts Hong Kong describes the new store as “an indecisive person’s worst nightmare”, because customers can either select their own combinations or let the staff suggest donut-coffee pairings, “like wine pairings, but actually acceptable for children and teetotallers”.

The store has a core range of 24 flavours – and the indecisive can order a box of mini donuts (one of each flavour) to take away fro HKD98. Standard-sized ones sell for HKD15 each, or HKD88 for six.

In keeping with the brand’s quirky, unique market positioning which sets it apart from US donut store brands, the food comes in celebrity-inspired names, such as strawberry-and-cream cheesy Berry Spears, the nutty, chocolate Jackie Chunk and the fruity Blueberrymore.

J.Co Donuts & Coffee also offers an extensive coffee menu, frappes and even a ‘Hot Tiramisu’ drink.