Hong Kong to have first CLUSE mono-brand kiosk
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The Amsterdam-based watch brand CLUSE, renowned for its timeless sophistication and strong focus on materials, quality, and style, opens its first branded kiosk in Asia Pacific with the leading Asian brand accelerator Bluebell Group.
CLUSE, already popular among Hong Kong millennials after its arrival at kapok and City Chainstores last year, moves into retail expansion and chooses LCX at Habour City to launch its retail concept with the support of Bluebell Group.
The brand has chosen HK as its gateway to Asia Pacific and also to first launch its jewellery collection with an event hosted by the founder Rudyard Bekker, who brought one of Europe’s most sought-after accessory brands to the city. Retail in Asia met him and asked him to share with our readers the secret about CLUSE fast-track success. Watch the video interview!
Innovative, minimalistic, and affordable, CLUSE rapidly conquered millennial women in France first, becoming the bestseller among lifestyle brands, and Europe later, to quickly become DW‘s first competitor.
As an online fanatic, Rudyard sees the importance of engaging storytelling for brands in today’s rapidly changing media landscape.
CLUSE has been building the brand with a big focus on influencer and online marketing. It was discovered early by fashion bloggers like Sincerely Jules, Veronica Ferraro and Negin Mirsalehi.
Proven successful, CLUSE has gained 882,000 followers on Instagram over the years; with a social media team of people working in its Amsterdam headquarters, on its analysis, strategy and execution.
Today, not only CLUSE has built a strong brand identity and unique design concept, but differently from its competitors it keeps refreshing its collections to provide its customers with more diversity. CLUSE watch is characterized by the use of materials such as pearl and marbles and the versatile straps available in different themes. The new store offers a wide selections of bestsellers and new collections.
The new store will be unveiled 1 March 2018. It is the first branded kiosk in Asia Pacific and it showcases the retail concept of the brand, designed by the in-house team based in Amsterdam and HK. A 360 degree retail space that encapsulates the sophisticate CLUSE soul.
Questions & Answers
Q.Why has CLUSE chosen Hong Kong for its first branded kiosk in Asia Pacific?
Why has CLUSE chosen Hong Kong for its first branded kiosk in Asia Pacific?
CLUSE views Hong Kong as its gateway to the Asia Pacific region. It also aims to launch its jewellery collection there first, capitalising on its existing popularity among Hong Kong millennials.
Q.What is the significance of the Bluebell Group's involvement with CLUSE in Hong Kong?
What is the significance of the Bluebell Group's involvement with CLUSE in Hong Kong?
The Bluebell Group is described as a leading Asian brand accelerator. CLUSE is launching its retail concept and expanding into retail in Asia with their support, indicating a strategic partnership for market entry.
Q.How did CLUSE initially achieve its success in Europe before expanding to Asia?
How did CLUSE initially achieve its success in Europe before expanding to Asia?
CLUSE rapidly gained popularity among millennial women in France, becoming a bestseller among lifestyle brands. It then quickly expanded across Europe, becoming a major competitor to other watch brands.
Q.What approach has CLUSE taken to marketing and brand building?
What approach has CLUSE taken to marketing and brand building?
CLUSE has focused heavily on influencer and online marketing, building its brand through fashion bloggers. It has also developed a significant social media presence, amassing over 882,000 Instagram followers.
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