Hong Kong DTC label Lane Eight launches sustainably made workout shoe
In this article (5)
Hong Kong-based DTC footwear start-up Lane Eight, has just released an all sustainable workout shoe range. Released in three colorways – Electric Neon, Cloud White and Lunar Grey – the brand’s signature AD 1 trainers have been redesigned with all-sustainable and recyclable materials comprising microfibre in replacement of suede; polyester yarn from 11 plastic bottles, and an algae-based midsole.
With every pair of Lane Eight’s produced, 31.5 liters of freshwater are returned to the environment, and 64 cubic meters of carbon is removed from the atmosphere.
Launched in 2017, the brand was conceived by James and Josh Shorrock, brothers with a background in Adidas product development and the Hypebeast editorial team. The digitally native brand holds a mass presence in the US and a growing following in Hong Kong, owing to its efforts in building partnerships with local fitness studios and influencers, alongside community workout events with customers.
The omnichannel retailer currently has one physical brick-and-mortar store located on the trendy premises of Swire Properties-owned Star Street precinct in Wan Chai, its neighbors including lifestyle brands Monocle and Kapok. The store doubles as a distribution hub for online orders and a physical showroom for offline purchases.
Highly coveted and with a long waitlist, the brand has upped its production and will be releasing new colors every month to meet the growing demand for the signature AD 1 trainers.
Questions & Answers
Q.What sustainable materials have been used in the redesigned AD 1 trainers?
What sustainable materials have been used in the redesigned AD 1 trainers?
The redesigned AD 1 trainers incorporate microfibre instead of suede, polyester yarn made from 11 plastic bottles, and a midsole that is algae-based. These materials contribute to the shoe's all-sustainable and recyclable composition.
Q.Where is Lane Eight's physical store located and what are its functions?
Where is Lane Eight's physical store located and what are its functions?
Lane Eight has one physical store in the Star Street precinct in Wan Chai, owned by Swire Properties. It operates as both a distribution hub for online orders and a physical showroom for customers to make offline purchases.
Q.How is Lane Eight growing its presence in Hong Kong?
How is Lane Eight growing its presence in Hong Kong?
Lane Eight is increasing its following in Hong Kong through strategic partnerships with local fitness studios and influencers. The brand also organises community workout events for its customers to engage with the brand.
Q.Who founded Lane Eight and what was their professional background?
Who founded Lane Eight and what was their professional background?
Lane Eight was founded by brothers James and Josh Shorrock. Their professional backgrounds include experience in Adidas product development and as part of the editorial team at Hypebeast, which influenced the brand's launch in 2017.