Honeybunch Handmade opens in Hong Kong
Listen to this article
In this article (5)
New Zealand handmade soap company Honeybunch Handmade has opened its first own brand store in Hong Kong.
Honeybunch Handmade is a brand owned by Soap Opera Productions, which has been supplying a Mainland China retailer with products for several years. Such is the popularity of the products, that retailer has grown from a single store to more than 20.
Now the New Zealand company wants to trial marketing its products under its own brand and has chosen Hong Kong as the launchpad.
The new retail store at Aberdeen St in Central sells handmade soaps, body care products and floral bouquets. The company claims its soap and bodycare products are 100 per cent handmade, using natural ingredients from New Zealand, and infused with pure Manuka honey and goat’s milk.
MD Lisa Jolly says through the Mainland business partnership, her company gained the know-how and expertise in developing soap products that are suitable for the Chinese market.
“Therefore we decided to launch our own brand in Hong Kong. Hong Kong is an international city famous for its breadth of retail choices. It gives new brands great exposure to residents, business traders and visitors. It is the best place from which to promote our New Zealand handmade gift and floral concepts to the world,” Jolly said.
“I am impressed with Hong Kong’s fabulous logistic services. It offers exciting opportunities for us to extend our customer reach beyond Hong Kong through eCommerce. Our online store supports delivery to worldwide customers.”
Associate director-general of investment promotion, Dr Jimmy Chiang, said Soap Opera Productions has extended its business model from a manufacturer to a retailer and InvestHK is happy the company has chosen Hong Kong as its first overseas location.
Questions & Answers
Q.Who owns the Honeybunch Handmade brand?
Who owns the Honeybunch Handmade brand?
The Honeybunch Handmade brand is owned by Soap Opera Productions. This company has been supplying a Mainland China retailer with its products for several years before opening its own branded store.
Q.Why did Honeybunch Handmade choose Hong Kong for its first own-brand store?
Why did Honeybunch Handmade choose Hong Kong for its first own-brand store?
Honeybunch Handmade chose Hong Kong to trial marketing its products under its own brand. MD Lisa Jolly stated that Hong Kong offers great exposure to residents, traders, and visitors, making it ideal for promoting their concepts globally.
Q.What products are sold at the new Honeybunch Handmade store in Hong Kong?
What products are sold at the new Honeybunch Handmade store in Hong Kong?
The new retail store sells handmade soaps, body care products, and floral bouquets. The company highlights that its soap and body care items are 100 per cent handmade using natural New Zealand ingredients.
Q.How did the Mainland China partnership benefit Soap Opera Productions?
How did the Mainland China partnership benefit Soap Opera Productions?
Through the Mainland business partnership, Soap Opera Productions gained expertise in developing soap products suitable for the Chinese market. This experience helped inform their decision to launch their own brand in Hong Kong.