Honda Malaysia retains number one spot for non-national brands

Honda Malaysia retained its number one spot for non-national brands for the third consecutive year, managing to sell 19% more cars or 109,511 units in 2017, the highest in its history.

Honda Malaysia also sold the second largest number of cars in total industry volume in 2017, for the second consecutive year, it said in a statement today.

Since 2003 and in the span of 14 years, Honda Malaysia has sold more than 730,000 units of vehicles.

The company managed to capture a 19% market share, the highest ever achieved in Honda Malaysia history, with six new model launches, namely BR-V, City, Jazz and Jazz Hybrid, City Hybrid, CR-V and All-New Civic Type R.

The City emerged as Honda’s best-selling model in 2017, contributing 27% of total sales, followed by HR-V at 17%, BR-V at 16% and Civic at 14% respectively.

In the Hybrid segment, the Jazz Hybrid and City Hybrid contributed 2% to the total sales of Honda Malaysia despite being on sale for only 4 months. The two models are leading the overall Hybrid segment.

Throughout 2017, Honda Malaysia expanded its presence and penetration in Sabah and Sarawak, which contributed more than 7,500 units to the total sales achieved. Sales for East Malaysia in 2017 increased by 33% compared to 2016. BR-V was the best-selling model in Sabah and Sarawak.

Not losing sight of its after sales service segment, Honda Malaysia introduced Honda Pride with 12 specially designed benefits such as five years warranty with unlimited mileage, genuine parts and comfortable dealer showroom.

In terms of service intake, Honda Malaysia recorded more than 1.15 million vehicles serviced in 2017, up 13% from the 1.0 million vehicles serviced in 2016.

Managing director and CEO Toichi Ishiyama said, “Reflectively, we are pleased to note that with the maturing Malaysian market, customers responded well to the various Next Generation Advanced Technologies we introduced such as Honda SENSING, Turbo and Sport Hybrid i-DCD. The Sport Hybrid i-DCD made history during their introductions, as Malaysia is the only country outside of Japan to introduce the technology. It was also the most affordable Hybrid to be introduced in the market. Honda was also the first brand to introduce the SENSING technology into mass models such as the CR-V and New Accord.”