Hoka opens its first store in Vietnam

Footwear retailer Hoka has launched a store in Vietnam, marking its first physical presence in the market.

Located at Ho Chi Minh City’s Saigon Centre, the store is in partnership with distributor Central Brand & Specialty Group (CBS) and offers a full range of products, from road and trail running to street-ready styles.

The shop features 3D foot-scanning technology, which analyses consumers’ foot shapes and offers personalised shoe recommendations.

“We chose Saigon Centre – the most strategic and vibrant location in Ho Chi Minh City – because it not only reflects the position of a leading brand like Hoka, but also perfectly fits CBS’s commitment to enhancing everyday lifestyle,” said Ty Chirathivat, CEO of Central Brand & Specialty Group (CBS), during the brand’s opening ceremony.

Hoka was first launched in Vietnam four years ago, sold through Supersports retail channels.

Earlier this year, Hoka opened its Bondi 9 pop-up in Hong Kong to mark the latest generation of its ultra-cushioned road-running shoe.