H&M Vietnam to open first store in Hanoi
In this article (5)
H&M Vietnam has revealed it will open its first store in Hanoi, not Ho Chi Minh City, the nation’s largest population base.
The Swedish-headquartered fast-fashion giant has already commenced recruiting staff.
According to the recruitment ads, H&M will open its first store on a 2000 sqm in Hanoi with roughly 100 employees.
The recruited employees will be trained overseas for three to five months before coming back to Vietnam to set up stores.
The firm also plans to hire employees in Ho Chi Minh City where the second store is said to scheduled to open in Vincom Thao Dien, District 2.
H&M currently operates around 4300 stores across 64 markets. Last year, after the other fast-fashion empire Zara opened the first flagship Vietnam, H&M announced it would open a store here as part of its global expansion plan for 2017 which also includes Georgia, Colombia, Iceland and Kazakhstan.
Questions & Answers
Q.Why has H&M chosen Hanoi for its first store instead of Ho Chi Minh City?
Why has H&M chosen Hanoi for its first store instead of Ho Chi Minh City?
H&M Vietnam has revealed it will open its first store in Hanoi, despite Ho Chi Minh City being the nation’s largest population base. The article does not provide a specific reason for this decision.
Q.What is the expected size and staffing level for the first H&M store in Hanoi?
What is the expected size and staffing level for the first H&M store in Hanoi?
The first H&M store in Hanoi will occupy a space of 2000 square metres. It is expected to employ approximately 100 staff members, who will undergo overseas training before setting up the store.
Q.Where is H&M's second Vietnamese store planned to be located?
Where is H&M's second Vietnamese store planned to be located?
The firm also plans to hire employees in Ho Chi Minh City, where its second store is scheduled to open. This store will be located in Vincom Thao Dien, which is in District 2 of the city.
Q.Which other countries are part of H&M's global expansion plan for 2017?
Which other countries are part of H&M's global expansion plan for 2017?
As part of its global expansion plan for 2017, H&M also intended to open stores in Georgia, Colombia, Iceland, and Kazakhstan. This expansion strategy follows Zara's entry into the Vietnamese market.
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