H&M Philippines opens in SM Mall of Asia

In this article (4)
H&M Philippines opens its first SM Mall of Asia branch today, with plans to open two more stores in Metro Manila before the end of the year.
The other outlets for the Swedish fast-fashion giant will be at Greenbelt 4 in Makati City, and Robinsons Galleria in Ortigas, taking the company’s total to 29 stores nationwide.
“We have more than 700 colleagues working in the stores, distribution center and support office,” says H&M Philippines communications chief Dan Mejia.
H&M Philippines last year generated about PHP5.38 billion (US$107 million) in sales from 21 stores – an increase of more than 50 per cent over the PHP3.45 billion from 15 stores in 2015.
Mejia says the retailer will also launch an online shop this year.
At the end of last year, H&M had 4351 stores in 64 markets.
Questions & Answers
Q.What is the total number of H&M stores expected to be operating in the Philippines by the end of this year?
What is the total number of H&M stores expected to be operating in the Philippines by the end of this year?
H&M plans to open three new stores this year, including the SM Mall of Asia branch. This will bring their total number of stores nationwide to 29, up from 26 at the end of last year.
Q.What was the total sales revenue for H&M Philippines last year, and how does this compare to the previous year?
What was the total sales revenue for H&M Philippines last year, and how does this compare to the previous year?
Last year, H&M Philippines generated PHP5.38 billion, equivalent to US$107 million, in sales from 21 stores. This represents an increase of over 50% compared to the PHP3.45 billion earned from 15 stores in 2015.
Q.Will H&M Philippines be expanding its retail presence online in the near future?
Will H&M Philippines be expanding its retail presence online in the near future?
Yes, H&M Philippines intends to launch an online shop sometime this year. This move will complement their physical store expansion and existing retail operations across the country.
Reader pulse
Is H&M's combined physical and online expansion strategy effective?
16,845 votes so far