H&M marks Zalora launch with exclusive online collection
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The partnership with H&M and Zalora as H&M’s e-commerce partner in Southeast Asia covering four markets namely Malaysia, the Philippines, Singapore, and Indonesia. The tie-up debuted in Indonesia in mid-March, 1 April in Malaysia, and on 14 April in Singapore. H&M and Zalora also confirmed the extension of the initial two-month collaboration in the Philippines, which began in Q4 2020 to a long-term one.
“Following our success in the Philippines these past months, we are excited to continue strengthening our partnership with Zalora by further extending our footprint across Southeast Asia. Backed by its strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com. We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant,” says Oldouz Mirzaie, Regional Manager of H&M South Asia and Pacific.
“We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia. As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfillment and logistics network to support H&M as they continue their strategy of integrating offline and online retail,” shares Zalora’s CEO, Gunjan Soni.
On 1 April 2021 , all online shoppers in Malaysia gained access to H&M´s fashion products on Zalora across all categories of customer groups: women, men, teenagers, and children. Online shoppers can now find everything with a klick of a button for any occasion – from the casual weekend and sporty essentials to dressy workpieces and trendy must-haves.
Questions & Answers
Q.Which Southeast Asian countries are included in the new H&M and Zalora partnership?
Which Southeast Asian countries are included in the new H&M and Zalora partnership?
The partnership covers four markets: Malaysia, the Philippines, Singapore, and Indonesia. The launch dates varied across these countries, with Indonesia debuting in mid-March.
Q.What is the timeline for the launch of H&M products on Zalora in the various markets?
What is the timeline for the launch of H&M products on Zalora in the various markets?
The tie-up launched in Indonesia in mid-March, Malaysia on 1 April, and Singapore on 14 April. An existing collaboration in the Philippines, which began in Q4 2020, was extended to a long-term one.
Q.What benefits does H&M expect to gain from partnering with Zalora in Southeast Asia?
What benefits does H&M expect to gain from partnering with Zalora in Southeast Asia?
H&M aims to strengthen its partnership and extend its footprint across Southeast Asia. Zalora complements H&M's physical and digital stores, offering potential for future growth and catering to customer demands.
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