H&M lingerie line that fits Asian lauched
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H&M has launched its first Asian-fit lingerie collection. The collection, now available at H&M stores with lingerie departments within Hong Kong as well as on hm.com, has been designed to impress Asian women with its comfortable fabric and skin-friendly design.
The label’s 44-stitch superfine fibre has been used to bring a soft touch to the skin, while the wire-free feature and triangle-cup design is intended for comfort and fit for all sizes and cups, with side support for comfortable body shaping.
Promotional materials for the collection emphasises the use of superior materials to offer a high level of skin-friendly, breathable comfort.
Questions & Answers
Q.Where can customers currently purchase this new H&M lingerie collection?
Where can customers currently purchase this new H&M lingerie collection?
The collection is available in H&M stores with lingerie departments in Hong Kong. Customers can also buy it online via hm.com, offering two convenient options for purchase.
Q.What specific design features are intended to ensure comfort and a good fit?
What specific design features are intended to ensure comfort and a good fit?
The collection uses a wire-free feature and a triangle-cup design for comfort across all sizes and cups. It also includes side support to aid comfortable body shaping.
Q.What material has H&M used to give the new lingerie a soft feel?
What material has H&M used to give the new lingerie a soft feel?
H&M has incorporated its 44-stitch superfine fibre into the collection. This material is specifically used to provide a soft touch against the skin, enhancing wearer comfort.
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