H&M Hong Kong plans new flagship

A newly built full-concept flagship store for H&M (Hennes & Mauritz) will officially open in Mongkok on January 29.

The new H&M Hong Kong store spans three floors at Gala Place, a shopping destination known for young and trendy fashion. It will be the largest H&M store in Kowloon, offering a wide range of items for women, men, teenagers and children, as well as a home collection featuring Scandinavian designed bed linen, tableware, cushions and decorations.

It is the second H&M home store for Hong Kong, and its LED facade will echo the neon lights of Mongkok.

On its grand opening day, the first 100 customers in line will be rewarded with $100 gift cards and a limited-edition giveaway. Shopping hours will be extended until midnight, with normal hours (11am to 11pm) resuming from February 1.