H&M back to profit again, China sales hit by boycott
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Fashion retailer H&M’s global sales growth slowed in the second half of June and the Swedish company took a sales hit in China after its concerns over alleged human rights abuses in Xinjiang led to a social media-inspired boycott by shoppers.`
The world’s second-largest fashion retailer aon Thursday reported a stronger-than-expected profit for its March-May quarter, after a loss in the same quarter last year.
In China, sales were down 23% in local currencies when H&M was wiped off Tmall and domestic phone makers app stores in March after the retailer expressed concerns about the alleged Xinjiang human rights abuses.
“With regards to China the situation remains complex. Beyond that we refer to what we have said before,” Chief Executive Helena Helmersson said, as H&M quantified for the first time the impact of the China boycott, which started on social media.
H&M in late March said in a statement it was dedicated to regaining the trust of customers and partners China and that its commitment to the country remained strong.
Helmersson said H&M was closely following the situation in Bangladesh – another main supplier – after a spike in coronavirus cases prompted the country to enforce a strict lockdown, although garment factories remain open.
Group sales for June 1-28 were up a quarter year-on-year but 4% lower than in pre-pandemic 2019 as growth slowed from mid-June, highlighting a patchy recovery from the pandemic.
Helmersson, speaking to analysts and reporters, attributed the easing in the second half of June to a combination of factors, including tough year-ago and 2019 comparisons, cold weather last week in some European markets, and how coronavirus restrictions were being eased.
“We see signals of a strong recovery also in June, and that customers appreciate our collections,” she said.
“We see signals of a strong recovery also in June, and that customers appreciate our collections,”
Analysts said the figures implied sales were down 9% on 2019 in the latter two weeks of June, and noted that rival Primark has also said trading was currently very volatile from week to week.
“Recent weeks of trading highlight a mixed demand rebuild,” said Jefferies analyst James Grzinic.
Quarterly pretax profit was 3.59 billion crowns ($419 million) against a year-earlier loss of 6.48 billion.
“As more and more people are vaccinated and restrictions are eased, the world is gradually opening up and customers can once again visit our stores,” Helmersson said. “Online sales have continued to develop very well even as the stores have opened.”
H&M said 95 of its 5,000 stores globally remained temporarily closed, against 1,300 at the start of March.
Chief Financial Officer Adam Karlsson said the company was not unaffected by rising freight rates due to a global shipping backlog but it expected to mitigate them.
H&M said prospects of paying a dividend for 2020 in the autumn were now very good after it failed to propose one at its annual general meeting in May.
Questions & Answers
Q.What caused H&M's sales in China to drop significantly?
What caused H&M's sales in China to drop significantly?
Sales in China fell by 23% in local currencies after H&M expressed concerns about alleged human rights abuses in Xinjiang. This led to a social media-inspired boycott by shoppers, resulting in H&M being removed from Tmall and app stores.
Q.Did H&M report a profit for its recent quarter, and how does this compare to last year?
Did H&M report a profit for its recent quarter, and how does this compare to last year?
H&M reported a stronger-than-expected profit of 3.59 billion crowns for its March-May quarter. This is a significant improvement compared to the loss of 6.48 billion crowns recorded in the same quarter last year.
Q.What factors contributed to the slowdown in H&M's global sales growth in the second half of June?
What factors contributed to the slowdown in H&M's global sales growth in the second half of June?
The slowdown in June was attributed to tough year-ago and 2019 comparisons, cold weather in some European markets, and the varying pace of coronavirus restriction easements. Analysts noted a mixed demand rebuild.
Q.Is H&M facing any other supply chain challenges currently?
Is H&M facing any other supply chain challenges currently?
Yes, H&M is closely monitoring the situation in Bangladesh, a main supplier, due to a strict lockdown enforced after a spike in coronavirus cases. The company also anticipates mitigating the impact of rising freight rates from a global shipping backlog.