H&M announces location of first store in Vietnam
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The world-renowned brand is following in the footsteps of Zara and Topshop. Swedish fashion giant Hennes & Mauritz (H&M) has announced plans to open its first store in Vietnam at the Vincom Dong Khoi commercial complex in Ho Chi Minh City’s District 1.
The store, which will cover 2,200 square meters across two floors, will open with the launch of the brand’s Fall-Winter 2017 Collection this autumn.
Fredrik Famm, H&M Country Manager for Southeast Asia, said the opening of the HCMC store will offer a new shopping experience for local customers, providing more options for fashion lovers to create their own styles and personalities.
In mid-February this year, H&M also started recruiting staff for a store it plans to open in Hanoi.
H&M was founded in Sweden in 1947 and is listed on the Nasdaq Stockholm. H&M Group has more than 4,300 stores in 66 markets, including franchise markets.
Other famous fashion brands like Zara and Topshop have also recently made their debuts in Vietnam.
Questions & Answers
Q.Which other fashion brands have recently entered the Vietnamese market?
Which other fashion brands have recently entered the Vietnamese market?
Other prominent fashion brands, Zara and Topshop, have also recently launched their first stores in Vietnam. This indicates a growing trend of international retailers expanding into the region.
Q.What is the planned size and location of H&M's first store in Vietnam?
What is the planned size and location of H&M's first store in Vietnam?
The first H&M store will be located at the Vincom Dong Khoi commercial complex in Ho Chi Minh City's District 1. It is planned to cover 2,200 square metres across two floors.
Q.When is the first H&M store in Ho Chi Minh City expected to open?
When is the first H&M store in Ho Chi Minh City expected to open?
The first H&M store in Ho Chi Minh City is scheduled to open this autumn. It will launch concurrently with the brand's Fall-Winter 2017 Collection.
Q.Does H&M plan to open more stores in Vietnam beyond Ho Chi Minh City?
Does H&M plan to open more stores in Vietnam beyond Ho Chi Minh City?
Yes, H&M is planning to open additional stores in Vietnam. The company began recruiting staff in mid-February for a store it intends to open in Hanoi.