H&M activewear goes sustainable
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Blending fashion and practicality, H&M activewear is using sustainable materials in its latest collection.
With the theme “In it for the long run”, the Swedish fast-fashion brand’s collection includes tights, sports bras, hoodies and tops for training, running and yoga. As well as nature and sustainability being underlined through the prints and colour palette of green tones, black and beige, every piece predominantly uses recycled polyester and elastane.
The garments are quick-dry and seamless for maximum comfort, offering built-in support and ventilation. The designs feature contrast panelling, criss-cross backs and decorative webbing.
“By bringing together the functional and feminine, the aim is to give customers a stylish, eco-conscious sports collection,” says H&M head sportswear designer Petra Smeds. “We used a new knitting technique that creates seamless garments using less yarn and producing less fabric waste.”
Ultimately, H&M aims to create a closed loop for textiles in which unwanted clothes can be reused or recycled.
Questions & Answers
Q.What is the primary theme of H&M's new sustainable activewear collection?
What is the primary theme of H&M's new sustainable activewear collection?
The collection's theme is “In it for the long run”. This highlights the brand's focus on both durability and its long-term commitment to sustainability within its activewear range. It underpins the entire new line.
Q.What sustainable materials are predominantly used in the new activewear garments?
What sustainable materials are predominantly used in the new activewear garments?
Every piece in the collection predominantly uses recycled polyester and elastane. These materials are key to the brand's sustainability claims and its aim to reduce environmental impact. They form the basis of the new range.
Q.How does the production process for this collection aim to reduce waste?
How does the production process for this collection aim to reduce waste?
A new knitting technique is employed to create smooth garments, which uses less yarn and produces less fabric waste. This innovative method contributes to the collection's overall eco-conscious approach and helps in textile waste reduction.
Q.What is H&M’s ultimate goal regarding textile waste for its products?
What is H&M’s ultimate goal regarding textile waste for its products?
H&M ultimately aims to create a closed loop for textiles. This means unwanted clothes could be reused or recycled, ensuring materials are kept in circulation and don't end up as waste, supporting long-term sustainability.
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