HKTV Mall enables reward payments to consumers
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Citibank has launched Citi Pay with Points on HKTV Mall, the online shopping portal of Hong Kong Television Network.
Holders of Citi points-bearing credit cards shopping on the mall or using its mobile app can now seamlessly use their reward points for payment. This is possible with the Citi Pay Points Application Program Interface (API) being fully integrated on the HKTV Mall platform.
It is the bank’s first API partnership in Hong Kong, says Citibank Hong Kong head of cards and unsecured lending Lum Choong Yu.
“Citi’s approach to open API architecture underscores our commitment to fostering closer collaboration with digital ecosystems to accelerate the offering of our banking services in all areas of our customers’ digital lives.”
Nearly half of reward points redemptions are done via the Pay with Points platform, says Choong Yu.
Questions & Answers
Q.Which company is the first to partner with Citibank on an API integration in Hong Kong?
Which company is the first to partner with Citibank on an API integration in Hong Kong?
HKTV Mall, the online shopping portal of Hong Kong Television Network, is the first partner for Citibank's API integration in Hong Kong. This collaboration facilitates the smooth use of reward points for payments on their platform.
Q.What is the primary benefit for customers using Citi points-bearing credit cards on HKTV Mall?
What is the primary benefit for customers using Citi points-bearing credit cards on HKTV Mall?
Customers can now smoothly use their accumulated reward points for payment when shopping on the HKTV Mall website or using its mobile app. This offers a direct method for points redemption at the point of sale.
Q.What proportion of Citibank's reward points redemptions are processed through the Pay with Points platform?
What proportion of Citibank's reward points redemptions are processed through the Pay with Points platform?
Nearly half of all reward points redemptions are carried out using the Pay with Points platform. This indicates a significant uptake and usage of this payment method among cardholders for various transactions.