HKBN, TVB extend partnership to enterprise segment
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Hong Kong fixed line operator HKBN and broadcaster TVB have expanded their strategic partnership to the enterprise market, offering business customers coupons offering discounts on each other’s services bundled with a contract.
Under the collaboration, business customers of both companies will be eligible for discounts worth up to 50% of their total service contract for digital marketing and telecommunications services respectively.
For example, enterprises subscribing to dedicated HKBN solutions with a contract sum of HK$100,000 ($12,739) will receive a coupon worth up to HK$50,000 for settling advertising fees on the myTV SUPER and Big Big Channel marketing channels.
Likewise, subscribers to the marketing and advertising plans will be granted a coupon worth up to 50% of the value towards newly subscribed HKBN enterprise solution services.
The myTV SUPER OTT platform is the largest in Hong Kong with over 7.3 million registered users. TVB’s ad booking manager allows businesses to advertise on the channel for a fee as low as HK$1,000.
Big Big Channel meanwhile provides on-stop video marketing solutions, ranging from video planning and production to delivering contents to the Big Big Channel app.
Questions & Answers
Q.What kind of discounts can businesses expect from this extended partnership?
What kind of discounts can businesses expect from this extended partnership?
Business customers can receive discounts of up to 50% of their total service contract value. These discounts apply to digital marketing or telecommunications services from the respective partner.
Q.How does the coupon system work for enterprises using HKBN solutions?
How does the coupon system work for enterprises using HKBN solutions?
Enterprises subscribing to HKBN solutions with a contract of HK$100,000 will receive a coupon worth up to HK$50,000. This can be used to pay for advertising on myTV SUPER and Big Big Channel.
Q.Which specific TVB marketing channels are part of this new collaboration?
Which specific TVB marketing channels are part of this new collaboration?
The partnership includes TVB's myTV SUPER and Big Big Channel marketing channels. MyTV SUPER is Hong Kong's largest OTT platform, while Big Big Channel offers video marketing solutions.
Q.What is the minimum fee for advertising through TVB's ad booking manager?
What is the minimum fee for advertising through TVB's ad booking manager?
Businesses can advertise on the TVB channel for a fee as low as HK$1,000. This is managed through the company's ad booking manager service.
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