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Could HK lose its status as a luxury shopping destination to South Korea?

By Maria SantosHong Kong
1 min read
Korea luxury shopping
Korea luxury shopping
In this article (4)

The popularity of South Korean pop culture and products in China shows no signs of abating, as South Korea has seen more Chinese shoppers than ever, but it could come at a cost to Hong Kong. Erwan Rambourg, a consumer goods analyst for HSBC and the author of “The Bling Dynasty,” has seen the surge  in shoppers first hand. He estimated that Chinese shoppers accounted for around 70 percent of South Korea’s duty free sales and accounted for about one third of all luxury purchases in the country, reports The Wall Street Journal.

Questions & Answers

Q.

What is driving the increased number of Chinese shoppers in South Korea?

A.

The growing popularity of South Korean pop culture and products in China is attracting more Chinese shoppers to the country. This trend shows no signs of slowing down, impacting shopping habits in the region.

Q.

What proportion of South Korea's luxury purchases are made by Chinese shoppers?

A.

Chinese shoppers account for a significant portion of South Korea's luxury market, reportedly making about one third of all luxury purchases in the country. They also represent around 70 percent of South Korea’s duty-free sales.

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