Hite Jinro opens pub in Hong Kong

South Korean liquor maker Hite Jinro has opened its second exclusive offshore bar, in Hong Kong, as part of its outreach campaign with its beer and soju labels.

In Lan Kwai Fong, its bar is its second overseas flagship store following the opening of Jinro soju bar in Hanoi, Vietnam, in October. The two-storey Hong Kong pub sells draft and regular beer labels Hite and Max as well as the company’s distilled rice liquor soju Chamisul.

Hite Jinro exported 400,000 boxes of beer – each containing 20 500ml bottles – to Hong Kong last year, up 30 per cent from a year ago.