Hite Jinro opens pub in Hong Kong
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South Korean liquor maker Hite Jinro has opened its second exclusive offshore bar, in Hong Kong, as part of its outreach campaign with its beer and soju labels.
In Lan Kwai Fong, its bar is its second overseas flagship store following the opening of Jinro soju bar in Hanoi, Vietnam, in October. The two-storey Hong Kong pub sells draft and regular beer labels Hite and Max as well as the company’s distilled rice liquor soju Chamisul.
Hite Jinro exported 400,000 boxes of beer – each containing 20 500ml bottles – to Hong Kong last year, up 30 per cent from a year ago.
Questions & Answers
Q.Is this Hite Jinro's first pub opening outside of South Korea?
Is this Hite Jinro's first pub opening outside of South Korea?
No, this Hong Kong pub is Hite Jinro's second exclusive offshore bar. Their first overseas flagship store was a Jinro soju bar opened in Hanoi, Vietnam, last October.
Q.What types of products will be available at the new Hong Kong pub?
What types of products will be available at the new Hong Kong pub?
The two-storey pub will sell draft and regular beer labels Hite and Max. It will also offer the company's distilled rice liquor soju Chamisul.
Q.What was the export performance of Hite Jinro's beer to Hong Kong last year?
What was the export performance of Hite Jinro's beer to Hong Kong last year?
Hite Jinro exported 400,000 boxes of beer to Hong Kong last year. This figure represents a 30 per cent increase compared to the previous year.
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