Hip & Bone China plans 50 stores

Fast-rising Canadian street sportswear fashion label Hip & Bone has formed a joint venture with MRH SpaRotica Groupe to roll out 50 stores in China over the next five years.

Hip & Bone China will leverage the existing MRH vertical and franchise networks providing a unique platform for collaboration and a dedicated Hip & Bone design studio in Shanghai. More than 50 Hip & Bone retail stores will be developed within five years, the first five due to open during Spring/Summer 2016.

“Hip & Bone epitomises our dedication to evocative premium fashion brands that forge emotional connections with consumers, with design that’s ever relevant to millennial generations globally” said Richard Kisembo, MRH CEO.

“We are dedicated to developing design language in product and marketing that crosses the cultural bar through a more engaging product array that’s ‘market right’. The Hip & Bone design center in Shanghai was opened in August as a base dedicated to deciphering local design trends and customising style for the ardent Hip & Bone Chinese consumer.”

Carlos Fogelman, CEO of Hip & Bone, says participation in fashion weeks in Shanghai, Berlin, Mila, Toronto and New York has helped the brand “transcend borders and cultures with outstanding reviews across major publications”.

“We are excited about this partnership.  MRH SpaRotica Groupe is comprised of an outstanding group of people who are tremendously experienced in the Chinese market. Their passion and  keen business sense are fundamental to the growth of Hip & Bone in this exhilarating market,” said Fogelman.

Established just three years ago, Hip and Bone has quickly built a strong profile in the street sportswear clothing and accessories market, with a wide range of products and lines ranging from clothing, leather accessories, footwear and jewellery.

“Hip & Bone revives the modern man’s wardrobe with an array of redefined basics. Designed to endure changing tastes and fashions, Hip & Bone fuses luxurious materials with relaxed silhouettes to be enjoyed in an everyday setting,” the company says in a self-description.

MRH owns and operates retail stores, distributes merchandise through franchisees, and operates eCommerce websites in the fashion & leather goods; lingerie & intimate goods; perfume, body & cosmetics; and selective retailing sectors.