Herr Seoul opens in Central

Herr Seoul has opened its first store outside Korea.

The prestigious Seoul barbershop has chosen bespoke menswear destination Attire House for its offshore debut, which opened this week.

Founder Sangyoon Lee visited Hong Kong to meet customers and local influencers and share his knowledge of men’s grooming, entrepreneurship at his young age and Herr’s mission to be “the ultimate gentleman’s paradise”.

Established in 2013 in Seoul, Herr believes it has “set the trend of men’s grooming in Korea as it encourages men to release their dapper potential by providing professional knowledge of personal care and offering highly skilled stylists for the finest and latest haircuts”.

Customers are encouraged to take dwell time and build a relationship with their barber.

Herr Seoul has collaboration projects with luxury fashion giants, watchmakers and hotels, including Louis Vuitton, Gucci, Tod’s, Club Monaco, Patek Philippe, and the Four Seasons Hotel.

Herr currently has three branches in Seoul – next to Hyundai Card Headquarter, Lotte Department Store in Myeong-dong and the Four Seasons Seoul providing full grooming services.

Attire House, the  brainchild of Brandon Chau and Roger Chan, is a two-story, 5000 sqft ‘gentlemen’s haven’ in Central established in December 2016, offering ready-to-wear attire, bespoke tailoring, grooming and a mixologist’s bar.