Herr Seoul opens in Central
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Herr Seoul has opened its first store outside Korea.
The prestigious Seoul barbershop has chosen bespoke menswear destination Attire House for its offshore debut, which opened this week.
Founder Sangyoon Lee visited Hong Kong to meet customers and local influencers and share his knowledge of men’s grooming, entrepreneurship at his young age and Herr’s mission to be “the ultimate gentleman’s paradise”.
Established in 2013 in Seoul, Herr believes it has “set the trend of men’s grooming in Korea as it encourages men to release their dapper potential by providing professional knowledge of personal care and offering highly skilled stylists for the finest and latest haircuts”.
Customers are encouraged to take dwell time and build a relationship with their barber.
Herr Seoul has collaboration projects with luxury fashion giants, watchmakers and hotels, including Louis Vuitton, Gucci, Tod’s, Club Monaco, Patek Philippe, and the Four Seasons Hotel.
Herr currently has three branches in Seoul – next to Hyundai Card Headquarter, Lotte Department Store in Myeong-dong and the Four Seasons Seoul providing full grooming services.
Attire House, the brainchild of Brandon Chau and Roger Chan, is a two-story, 5000 sqft ‘gentlemen’s haven’ in Central established in December 2016, offering ready-to-wear attire, bespoke tailoring, grooming and a mixologist’s bar.
Questions & Answers
Q.Which city has Herr Seoul chosen for its first store outside of Korea?
Which city has Herr Seoul chosen for its first store outside of Korea?
Herr Seoul has opened its first international store in Hong Kong. It has chosen bespoke menswear destination Attire House in Central for this debut. This marks its expansion beyond its Korean base.
Q.What is Herr Seoul's stated mission or aim for its customers?
What is Herr Seoul's stated mission or aim for its customers?
Herr Seoul's mission is to be 'the ultimate gentleman's paradise'. It encourages men to release their dapper potential by offering professional knowledge of personal care and providing highly skilled stylists.
Q.Which other luxury brands or businesses has Herr Seoul previously collaborated with?
Which other luxury brands or businesses has Herr Seoul previously collaborated with?
Herr Seoul has collaborated with several luxury brands including Louis Vuitton, Gucci, Tod’s, and Club Monaco. They have also partnered with Patek Philippe and the Four Seasons Hotel.
Q.How long has Attire House been established and what services does it provide?
How long has Attire House been established and what services does it provide?
Attire House was established in December 2016 and is a two-story, 5000 sq ft 'gentlemen’s haven'. It offers ready-to-wear attire, bespoke tailoring, grooming services, and features a mixologist’s bar.