Hej Home precedes Ikea Hyderabad store
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Swedish home-furnishing retailer Ikea has opened a Hej Home experience centre in Hyderabad, where it will launch its first store for India next year.
The centre will give visitors an idea of the type of products the store will offer when it opens next spring.
Ikea country marketing manager Ulf Smedberg says the global retailer had also acquired land in Bengaluru and Gurgaon to establish stores in the coming months.
Hyderabad’s store will cover 400,000sqft (37,160sqm) area in the city’s hi-tech area, and will display more than 7000 products, says manager John Achillea. “We’re still recruiting and also training young women to work in retail.”
Smedberg says the company has been sourcing materials from India for 30 years. “For the Hyderabad store, we have local entrepreneurs who will help us with assembling and servicing.”
He says Ikea. The company looked at more than 500 homes in India, and more than 100 in Hyderabad, over a range of demographics to decide on the final product line-up.
Questions & Answers
Q.What is the purpose of the Hej Home experience centre in Hyderabad?
What is the purpose of the Hej Home experience centre in Hyderabad?
The Hej Home centre will give visitors an idea of the products the Ikea store will offer when it opens next spring. It precedes Ikea's first store for India, which will launch in Hyderabad next year.
Q.Where else in India is Ikea planning to establish stores?
Where else in India is Ikea planning to establish stores?
Ikea has acquired land in Bengaluru and Gurgaon to establish stores in those cities in the coming months. These locations are part of Ikea's wider expansion plans in India.
Q.How did Ikea decide on the product line-up for the Hyderabad store?
How did Ikea decide on the product line-up for the Hyderabad store?
The company looked at over 500 homes across India and more than 100 in Hyderabad, spanning various demographics. This research informed the final product selection for the store.
Q.What is the size of the new Ikea store planned for Hyderabad and how many products will it display?
What is the size of the new Ikea store planned for Hyderabad and how many products will it display?
The Hyderabad store will cover a 400,000 sq ft (37,160 sqm) area in the city's hi-tech district. It is planned to display more than 7,000 products upon opening.
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