Heinz launches pickle-flavoured ketchup in Australia

Sep 9, 2024Updated Jun 4, 20251 min read

Heinz is making a twist on its classic tomato sauce by introducing a new pickle-flavoured ketchup in Australia.

The new flavour blends ketchup with dill pickle for a flexible sauce, which the company ensures “to thrill both pickle fans and ketchup lovers nationwide”.

The new Heinz Pickle Flavoured Ketchup is already available in Coles stores and will be available countrywide at Woolworths and Metcash on October 14 with an RRP of $5.00.

Last month, Heinz introduced two new mayo flavours – Cheesy Garlic Bread Aioli and Margherita Pizza Mayonnaise – which it describes as “criminally tasty”.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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