Heineken drops new sneakers
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Are you ready to ‘walk on beer’? Because Heineken’s here to ensure that you do just that! The infamous Dutch brewing company recently unveiled Heineken Silver – a new smooth, easy-to-drink beer brewed for a new generation of drinkers. And they decided to kickstart its launch, with a pair of kicks! Heineken collaborated with celebrity sneaker designer Dominic Cambrione, more popularly known as The Shoe Surgeon, to create – the ‘Heinekicks’.
What are the Heinekicks? Quite simply put, they’re limited edition sneakers FILLED with beer. There are only 32 pairs available in the world, and yes, you heard it right, they actually contain soles filled with the new Heineken Silver. Heineken promises these liquid-filled kicks “will have you Walking on Beer”.
The Shoe Surgeon maintained the brand’s iconic red, green, and silver colors in the shoes as well. The acclaimed designer has created kicks worn by the likes of LeBron James, DJ Khaled, and Drake.“Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries and created a design to reflect that,” said The Shoe Surgeon. “The shoe not only embodies the energy of Heineken Silver but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before.’’
He power-packed the sneakers with a sleek green lenticular upper with silver and red accents. A removable metal bottle opener has been integrated into the tongue of the shoes. This could come pretty handy when it’s time to pop open a cold one!
Of course, the most fascinating element of the shoes is the transparent soles filled with the golden liquid, which is Heineken Silver. The beer was inserted into the soles using a specialized surgical injection method!
The one-of-a-kind soles provide the wearer with an extremely smooth walking experience, drawing a smart parallel to the smooth taste of Heineken Silver. These are the first pair of sneakers that allow you to walk on beer and a super genius marketing hack! We can’t wait to see how avid beer lovers react toward Heineken Silver!
Questions & Answers
Q.What is the purpose of filling the sneakers with Heineken Silver?
What is the purpose of filling the sneakers with Heineken Silver?
The transparent soles are filled with Heineken Silver to provide a smooth walking experience. This draws a parallel to the new beer's smooth taste and serves as a marketing strategy.
Q.How many pairs of 'Heinekicks' have been produced?
How many pairs of 'Heinekicks' have been produced?
There are only 32 pairs of the 'Heinekicks' available worldwide. They are described as limited edition sneakers created for the launch of Heineken Silver.
Q.Who collaborated with Heineken to design these sneakers?
Who collaborated with Heineken to design these sneakers?
Heineken collaborated with celebrity sneaker designer Dominic Cambrione, also known as The Shoe Surgeon, to create the 'Heinekicks' for the new beer's launch.
Q.What special features do the 'Heinekicks' include in their design?
What special features do the 'Heinekicks' include in their design?
The sneakers feature a sleek green lenticular upper with silver and red accents, and a removable metal bottle opener integrated into the tongue. Their soles are transparent and filled with Heineken Silver.
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