Health Guru launches cauliflower snack
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Health Guru Cauliflower Puffs are a plant-based, savoury, baked snack, not fried.
Founders Sarah and Don wanted to incorporate more vegetables into the average diet. Their research suggested an increasing number of consumers replacing meals with healthy snacks.
“In 2020, puff-based products increased by 17.06% in the natural segment and 8.33% in the conventional [Spins Data, 2020],” they said. “Moreover, cauliflower reported the highest market growth per SKU in the crackers category for the natural channel and the third highest growth in salty snacks.”
Described as “functional, delicious, and nutritious”, Health Guru Cauliflower Puffs contain no “nasties”, a serving of veggies with an “uncompromising” taste. Pure, freeze-dried cauliflower is the “hero ingredient”, retaining the natural sweetness and nutrients.
Health Guru Cauliflower Puffs are available in the five flavours of Sea Salt, Salt & Vinegar with Apple Cider, Just BBQ, Bangkok Sriracha, and Vegan Cheddar.
Questions & Answers
Q.What kind of snack are Health Guru Cauliflower Puffs and how are they prepared?
What kind of snack are Health Guru Cauliflower Puffs and how are they prepared?
Health Guru Cauliflower Puffs are a plant-based, savoury, baked snack. They are not fried, aligning with their healthy positioning to incorporate more vegetables into diets. They are described as functional, delicious, and nutritious.
Q.What market data led the founders to launch a cauliflower puff product?
What market data led the founders to launch a cauliflower puff product?
Their research showed puff-based products increased by 17.06% in the natural segment and 8.33% in the conventional in 2020. Cauliflower also reported the highest market growth per SKU in the crackers category for the natural channel, and third highest in salty snacks.
Q.What are the key ingredients and flavour options for Health Guru Cauliflower Puffs?
What are the key ingredients and flavour options for Health Guru Cauliflower Puffs?
Pure, freeze-dried cauliflower is the hero ingredient, providing natural sweetness and nutrients. The puffs come in five flavours: Sea Salt, Salt & Vinegar with Apple Cider, Just BBQ, Bangkok Sriracha, and Vegan Cheddar.
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