H:Connect brings Korean style to Vietnam

Korean fast-fashion brand H:Connect has expanded into Vietnam, opening two stores.

H:Connect Vietnam’s first store opened two weeks ago in Hanoi.

Now a second store has opened in Crescent Mall in Ho Chi Minh City’s District 7, taking up more than 450sqm. Both shops offer trendy clothing designed in Korea for both men and women.

Vietnam has long been on the radar of the brand thanks to the huge popularity of Korean wave there, as well as the country’s large Korean expat community.

Founded in 2006, H:Connect now has stores in China, Hong Kong, Korea, Malaysia, Singapore, and Taiwan.