H:Connect brings Korean style to Singapore
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Contemporary South Korean fashion brand H:Connect, fronted by Korean celebrity Yoona of Girls’ Generation, has officially opened its first Southeast Asian store at Bugis Junction in Singapore.
The brand plans to make the most of the rising appeal of hallyu, or the Korean Wave, across Southeast Asia, which is driving Korean exports of fashion, entertainment and cosmetics in particular.
It joins more than 300 H:Connect stores across South Korea, China and Taiwan, including a flagship store in the Gangnam district of Seoul.
In its new Singapore store, the 10-year-old brand features it latest collection for men and women, separated into three themes: City Dweller (understated designs), Nostalgic Insta (combining vintage denim with floral prints and embellishments) and Athleisure (statement sweaters, pullovers and denim with a Korean street-style vibe).
Prices range from S$19 (US$13.64) for basic tops to $129 for jackets and overcoats.
Questions & Answers
Q.Where is H:Connect's first store in Southeast Asia located?
Where is H:Connect's first store in Southeast Asia located?
H:Connect has opened its first Southeast Asian store at Bugis Junction in Singapore. This expansion is part of the brand's strategy to capitalise on the growing popularity of the Korean Wave in the region.
Q.How many H:Connect stores currently operate globally?
How many H:Connect stores currently operate globally?
The brand currently operates over 300 stores. These are spread across South Korea, China, and Taiwan, in addition to its new location in Singapore and a flagship store in Seoul's Gangnam district.
Q.What is the price range for clothing items at the new H:Connect store?
What is the price range for clothing items at the new H:Connect store?
Prices at the new Singapore store start from S$19 for basic tops, which converts to about US$13.64. More expensive items, such as jackets and overcoats, are priced up to S$129.
Q.What fashion themes does H:Connect feature in its latest collection?
What fashion themes does H:Connect feature in its latest collection?
The latest collection for men and women is presented across three distinct themes. These are 'City Dweller' for understated designs, 'Nostalgic Insta' which combines vintage denim with floral prints, and 'Athleisure' offering statement pullovers and Korean street-style denim.
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