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HBO Max cheaper ad-supported plan reportedly coming in June

By Minjun Park
1 min read
HBO Max
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HBO Max is already one of the most expensive streaming services in the United States, and that gave WarnerMedia an idea. Last month, the media giant confirmed plans to introduce a cheaper ad-supported plan for those who can’t afford to pay $15 per month for the regular plan.

However, WarnerMedia did not say when the plan will be launched and how much it will cost. CBNC claims sources close to the company say HBO Max will introduce a cheaper service in June that will cost just $9.99.

The new ad-supported plan will be available via AT&T at first, but pay-TV distributors might be willing to accept the cheaper service too, even though they would get a lower revenue percentage per user.

It’s also important to mention that HBO Max will not run ads during original shows, but everything else will be peppered with commercials; that’s something that WarnerMedia has already confirmed last month.

Initially, WarnerMedia considered a much cheaper $4.99 ad-supported plan that would offer just HBO Max content, but the company decided to go for a more varied product in the end.

Questions & Answers

Q.

When is the new, cheaper HBO Max service expected to launch?

A.

Sources close to the company claim that HBO Max plans to introduce this cheaper service in June. This would make it available to consumers within the next few months.

Q.

How much will the new ad-supported plan for HBO Max cost per month?

A.

The new ad-supported plan for HBO Max is expected to cost $9.99 per month. This is significantly less than the existing regular plan, which costs $15 monthly.

Q.

Which content will include adverts on the new HBO Max ad-supported plan?

A.

HBO Max will not run adverts during its original shows. However, all other content available on the service will be peppered with commercials, as confirmed by WarnerMedia.

Q.

Which company will initially offer the new, cheaper HBO Max service?

A.

The new ad-supported HBO Max plan will initially be available via AT&T. Other pay-TV distributors may also choose to accept the cheaper service later, despite receiving a lower revenue percentage.

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