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Hay pop-up by BWI Furniture launched in Jakarta

By Sarah ChenIndonesia
1 min read
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In this article (4)

BWI Furniture has to introduced Danish designer furniture brand Hay to Indonesia.

It launched a pop-up store in Pacific Place Jakarta today, running until December 10.

Furniture such as chairs, sofas, tables, lamps and bookshelves are available at the pop-up along with accessories.

Copenhagen couple Rolf and Mette Hay worked with businessman Troel Holch Povlsen to establish Hay in 2002. The following year they launched their first first collection at the international furniture trade show IMM Cologne.

Hay pop-up by BWI Furniture launched in Jakarta

With a vision to create attractive furniture at an affordable price, Hay has also collaborated with such designers as Clara von Zweigbergk, Doshi Levien, Iskos-Berlin, Ronan and Erwan Bouroullec, Scholten & Baijing and Shane Schneck.

With its main office in Copenhagen, Hay has a presence in 50 countries including 30 mini-markets.

Questions & Answers

Q.

What kind of products can customers expect to find at the Hay pop-up store?

A.

Customers can purchase furniture like chairs, sofas, tables, lamps, and bookshelves. The pop-up also offers various accessories alongside these items.

Q.

When did Hay first launch its collection?

A.

Hay launched its first collection in 2003. This debut occurred at the international furniture trade show IMM Cologne, following the brand's establishment the previous year.

Q.

How many countries does Hay currently have a presence in?

A.

Hay has established a presence in 50 countries worldwide. This includes operating 30 mini-markets in various locations, with its main office based in Copenhagen.

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