Hardy Hardy Singapore opening flagship in Ion Orchard
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American youth fashion brand Hardy Hardy Singapore has chosen Ion Orchard to set up its first flagship boutique in Southeast Asia.
Hardy Hardy’s second Singapore store (the first is at Bugis+) offers 1200 sqft (111 sqm) of retail space featuring marble flooring, rose-gold and black metal railings and industrial-style walls.
Scheduled to open on September 16, the Hardy Hardy Singapore flagship will stock the latest men’s and women’s collections as well as the brand’s limited-edition skull t-shirt embellished with Swarovski crystals, exclusive to Ion Orchard. As well as the brand’s iconic skull motif, the shirt also features the words “Hardy Hardy Singapore” across its back.
Known for its rock-and-roll style clothing designs, the brand will host a graffiti art performance for its grand opening with appearances by its brand ambassadors Fann Wong and Lee Teng.
Questions & Answers
Q.When is the new Hardy Hardy Singapore flagship store expected to open?
When is the new Hardy Hardy Singapore flagship store expected to open?
The new flagship boutique in Ion Orchard is scheduled to open on September 16. This will be the brand's first flagship store in Southeast Asia.
Q.What unique item will be available exclusively at the new Ion Orchard store?
What unique item will be available exclusively at the new Ion Orchard store?
The Ion Orchard store will exclusively stock a limited-edition skull t-shirt. This special item is embellished with Swarovski crystals and features the words 'Hardy Hardy Singapore' on the back.
Q.Which celebrities are expected to attend the grand opening event?
Which celebrities are expected to attend the grand opening event?
Brand ambassadors Fann Wong and Lee Teng are scheduled to make appearances at the grand opening. A graffiti art performance will also be hosted to mark the occasion.
Q.How large is the retail space of the new flagship store in Ion Orchard?
How large is the retail space of the new flagship store in Ion Orchard?
The new Hardy Hardy Singapore flagship in Ion Orchard offers 1200 square feet of retail space. This is equivalent to 111 square metres and features marble flooring and industrial-style walls.
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