Hard Rock Bedding and Bath range planned
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Restaurant and accommodation chain Hard Rock International is to partner with textiles firm Sobel Westex to produce a manchester range.
The Hard Rock at Home collaboration is intended to give music fans around the globe the opportunity to fine-tune their living spaces with home goods inspired by music – including bedding, bath textiles, window treatments and beach towels.
The Hard Rock at Home collection features luxurious bedding, including comforters, sheet sets, throws and decorative accent pillows with a variety of designs. Through the collection, fans can add country, rock and alternative music touches, as well as hip hop trends and pop accents.
“We are excited to collaborate with Sobel Westex to bring these trendy bedding, bath and beach products to consumers worldwide,” said director of licensing for Hard Rock International Mark Linduski. “This fresh, unique collection of musically-inspired, designer textiles will appeal to customers of virtually every age range, music genre and lifestyle while aiding in our strategic initiative to expand retail distribution of the Hard Rock brand outside of our own retail properties.”
The designer textile collection will debut at the New York City Spring Textile Market from March 18 through March 21, before launching to consumers this autumn.
Questions & Answers
Q.What types of products will be included in the new Hard Rock Home range?
What types of products will be included in the new Hard Rock Home range?
The range will feature bedding, including comforters, sheet sets, throws and decorative pillows. It will also include bath textiles, window treatments and beach towels, all with music-inspired designs.
Q.Which company is Hard Rock International partnering with for this new collection?
Which company is Hard Rock International partnering with for this new collection?
Hard Rock International is partnering with Sobel Westex, a textiles firm, to produce the new manchester range. This collaboration is called 'Hard Rock at Home' and aims to offer music-inspired home goods.
Q.When will the Hard Rock Home collection be available to consumers?
When will the Hard Rock Home collection be available to consumers?
The collection will debut at the New York City Spring Textile Market from March 18 to March 21. It is then planned to launch to consumers later in the autumn.
Q.What is Hard Rock International hoping to achieve with this new product line?
What is Hard Rock International hoping to achieve with this new product line?
Hard Rock International aims to expand the retail distribution of its brand outside of its own properties. The collection is intended to appeal to customers of various ages, music genres and lifestyles.
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