Hanssem opens Nexus flagship in Seoul
In this article (4)
South Korean furniture maker Hanssem affiliate Nexus has launched a new flagship store in Seoul.
The 3300sqft store targets Korea’s burgeoning luxury lifestyle consumership from its location in Nonhyun-dong, retailing 16 ultra-luxury and exclusively imported European brands. It also offers consulting services by professional decorators and interior designers.
“It is time for us to export our interior design ability, just like we grew from a fashion importer to exporter,” said Hanssem Nexus CEO Lee Young-sik.
Questions & Answers
Q.What is the primary target market for the new Nexus flagship store in Seoul?
What is the primary target market for the new Nexus flagship store in Seoul?
The new store aims to serve Korea’s growing luxury lifestyle consumership. It is specifically located in Nonhyun-dong to attract this demographic with its high-end imported brands and services.
Q.What types of products and services does the Nexus flagship store offer?
What types of products and services does the Nexus flagship store offer?
The store retails 16 ultra-luxury and exclusively imported European brands. Also, it provides consulting services from professional decorators and interior designers to its high-end clientele.
Q.What is Hanssem Nexus CEO Lee Young-sik's strategic vision for the company's future?
What is Hanssem Nexus CEO Lee Young-sik's strategic vision for the company's future?
Lee Young-sik believes it is time for the company to start exporting its interior design expertise. He draws a parallel to the fashion industry, moving from an importer to an exporter.
Reader pulse
Is Hanssem's luxury pivot a smart move?
16,770 votes so far