Skip to content
Fashion

Hana Tajima x Uniqlo 2018 collection launched

By Sarah ChenJapan
1 min read
uniqlo
uniqlo
In this article (4)

Uniqlo has announced the rollout of its Hana Tajima for Uniqlo 2018 Fall/Winter collection, available in stores and online.

The collection is a collaboration with New York-based, British-born fashion designer Hana Tajima, known for her contemporary, functional designs. Tajima describes her latest collection as showcasing “transitions in emotions, nature and in light”.

“I also pursued an elegant simplicity to complement the style preferences and figures of wearers.”

The collaboration line has been designed to embody a refined elegance and effortless comfort for women of all backgrounds, regardless of race or religion.

Tajima is changing the way young women dress all over the world with contemporary, functional designs, which are both culturally sensitive and versatile. She has garnered considerable international attention in recent years for her unique designs, which are informed by her upbringing in diverse environments.

Check some of the collections below :

Questions & Answers

Q.

What is the key design philosophy behind Hana Tajima's latest Uniqlo collection?

A.

Hana Tajima describes her new collection as showing "transitions in emotions, nature and in light". She also aimed for an elegant simplicity to complement diverse styles and figures, focusing on refined elegance and effortless comfort for all women.

Q.

What is the designer Hana Tajima known for?

A.

Hana Tajima is known for her contemporary, functional designs. She has received international attention for her unique designs, which are informed by her upbringing in diverse environments and aim to be culturally sensitive and versatile.

Q.

For whom has this collaborative collection been designed?

A.

The collaboration line has been designed to offer refined elegance and effortless comfort specifically for women of all backgrounds, regardless of their race or religion. It targets young women globally with culturally sensitive and versatile pieces.

Reader pulse

Is Uniqlo's designer collaboration strategy effective?

16,124 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready