Hamleys Singapore to debut this month
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The world’s oldest toy retailer – Hamleys – is to make its Singapore debut this month.
Hamleys Singapore will open its first store in the Plaza Singapura extension on July 24 in a partnership with Global Retail Ventures, which also runs Hamleys’ outlets in Malaysia.
The move is part of an aggressive global expansion strategy for the London-founded, French-owned brand which has this year opened a giant Moscow flagship, has its first store opening in Vietnam this month and in Asia is already also trading in the Philippines. The Plaza Singapura store is likely to be the first of several in Singapore. Hamleys, through a Vietnamese franchise partner, is opening in Singapore-based Mapletree’s joint venture SC VivoCity shopping centre in Ho Chi Minh City.
The toy chain has 54 stores in 17 countries with stock range targeting children from toddlers to adults.
The debut Singapore shop will feature 12,000 sqft of retail space across two stories and stock more than 10,000 items.
Plaza Singapura management want to position the mall as a one-stop destination for families.
Questions & Answers
Q.When will Hamleys Singapore open its first store?
When will Hamleys Singapore open its first store?
Hamleys Singapore is set to open its first store on July 24. This debut store will be located in the Plaza Singapura extension, marking the toy retailer's entry into the Singapore market.
Q.Which company is partnering with Hamleys for its Singapore operations?
Which company is partnering with Hamleys for its Singapore operations?
Hamleys Singapore is launching in partnership with Global Retail Ventures. This company also manages the operations of Hamleys' stores in neighbouring Malaysia, indicating an established relationship with the brand.
Q.How large will the first Hamleys store in Singapore be and what will it offer?
How large will the first Hamleys store in Singapore be and what will it offer?
The debut Hamleys store in Singapore will span 12,000 square feet across two stories. It plans to stock an extensive range of over 10,000 different items, catering to various age groups from toddlers to adults.
Q.Is this Singapore opening part of a wider expansion plan for Hamleys?
Is this Singapore opening part of a wider expansion plan for Hamleys?
Yes, the Singapore launch is part of an aggressive global expansion strategy for Hamleys. The brand has already opened a large Moscow flagship this year and is also opening its first store in Vietnam this month.