Half of smartphones sold in 2018 will have AI assistant

Jul 30, 20181 min read

Half of smartphones sold globally this year will have an artificial intelligence (AI) assistant, a report by an industry consulting firm showed Sunday.

According to Strategy Analytics (SA), 47.7 percent of smartphones sold on the global market in 2018 will be equipped with some kind of on-device AI assistant, up from 36.6 percent last year.

The report further finds that on-device AI is growing fast among smartphone vendors and by 2023, 89.9 percent of smartphones will have a built-in AI assistant.

In 2017, Google Assistant rose to be the top AI assistant with a 46.7 percent market share, followed by Apple’s Siri with 40.1 percent, it said.

The report said the market share of Google’s AI assistant is expected to climb to 51.3 percent this year and 60.6 percent by 2023.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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