Haigh’s Chocolates Enters Queensland with First Brisbane Store

Haigh’s Chocolates has launched its first physical store in Queensland at Westfield Mt Gravatt in Brisbane. The opening establishes a direct retail footprint in the state ahead of two further Brisbane outlets scheduled for November.

The family-owned South Australian confectioner took space on Level 2 of the shopping centre next to cosmetics retailer Mecca. The store sells the brand’s core artisan chocolate lines alongside complimentary tasting counters.

Queensland Footprint Expands

Online sales in Queensland prompted the physical rollout. Customer order volumes across the state showed sufficient local demand to justify bricks-and-mortar leases, according to the company.

“Since announcing that we were coming to Brisbane, we have had so many Haigh’s fans and online customers reaching out, asking where they can visit and when we will be open,” said Haigh’s Chocolates chief executive Peter Millard.

Two more retail sites are in the pipeline. Outlets at Westfield Chermside in Brisbane’s north and Westfield Carindale in the east will open before the end of the year.

Supply Chain Backing

The Queensland rollout relies on supply chain capacity completed last year. Haigh’s opened a 120 million Australian dollar production and logistics facility in Salisbury South, South Australia, designed to support national distribution and higher store volumes.

Converting digital customer density into shopping centre tenancies mirrors how regional specialty retailers derisk capital expenditure in Australia. By validating regional demand through online fulfilment first, brands reduce opening risk in major retail malls before committing to long-term leases.

Fit-out work is continuing at both the Chermside and Carindale locations ahead of their planned November trade debut.