Guess Jeans taking Farmers Market bigger
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Guess Jeans is expanding its Farmers Market concept to global stores until the end of next month.
Created by Guess and vintage streetwear collector Sean Wotherspoon, the collection features reworked items from the Guess archives developed in the ’80s and ’90s, with a colour palette derived from the Californian landscape.
Key pieces include hoodies, denim jackets and tracksuits, with original Guess graphics featuring the classic logo on T-shirts and accessories.
Launched in central Los Angeles last month, the limited-edition merchandise are available through key retailers and pop-up stores. In Asia, expect pop-up stores in Singapore’s Dover Street Market, Tokyo’s GR8 and Hong Kong’s Juice. Items can also be bought through the Chinese Innersect App.
Questions & Answers
Q.What kind of items are included in the Guess Farmers Market collection?
What kind of items are included in the Guess Farmers Market collection?
The collection features reworked items from the Guess archives, specifically hoodies, denim jackets, and tracksuits. Original Guess graphics and the classic logo appear on T-shirts and accessories within the collection.
Q.How long will the Farmers Market concept be available in global stores?
How long will the Farmers Market concept be available in global stores?
The Guess Farmers Market concept will be expanding to global stores and will be available until the end of next month. It was launched last month in central Los Angeles as a limited-edition merchandise range.
Q.Where can customers in Asia find the Guess Farmers Market collection?
Where can customers in Asia find the Guess Farmers Market collection?
Customers in Asia can find the collection at pop-up stores in Singapore’s Dover Street Market, Tokyo’s GR8, and Hong Kong’s Juice. The items are also available for purchase through the Chinese Innersect App.
Q.Who created the Guess Farmers Market concept?
Who created the Guess Farmers Market concept?
The Guess Farmers Market concept was created jointly by Guess and Sean Wotherspoon, who is a vintage streetwear collector. They developed the collection using reworked items from Guess's archives.
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