GU to Open Next-Generation Store “GU STYLE STUDIO”
In this article (4)
Japanese casualwear retailer GU will open a “next-generation” Style Studio in Harajuku this month, merging physical retail and advanced technologies. The studio will feature digital signage and a style creator app in the high-end retail district of Tokyo for the Fast Retailing-owned fashion brand.
A spokesperson for the brand indicated the store will bridge online and in-store shopping and “will offer a new type of personalised fashion experience, enabling customers to discover outfits that perfectly match their individual style, using the innovative technology of the GU Style Creator Stand” and the accompanying app.
Customers can check out the suitability of garments by having them digitally fitted on a personalised avatar of themselves based on a photo taken in the store. The avatar can be used as a basis to try and develop new styles.
The store will open on November 30.
Questions & Answers
Q.Which company owns the GU fashion brand that is opening the new Style Studio?
Which company owns the GU fashion brand that is opening the new Style Studio?
GU is owned by Fast Retailing. The new Style Studio store is being opened in Tokyo's high-end retail district by the Japanese casualwear retailer, GU.
Q.What specific technology will customers use to try on clothes virtually in the new store?
What specific technology will customers use to try on clothes virtually in the new store?
Customers can use the GU Style Creator Stand and accompanying app. This technology allows garments to be digitally fitted onto a personalised avatar, created from a photo taken in the store.
Q.Where exactly in Tokyo will the new GU Style Studio be located?
Where exactly in Tokyo will the new GU Style Studio be located?
The new "next-generation" Style Studio will be located in Harajuku. This area is described as a high-end retail district in Tokyo, where the store will open on November 30.
Reader pulse
Is GU's Harajuku Style Studio a major shift?
18,295 votes so far