Grinders Coffee has unveiled new packaging design and branding – its first change in more than a decade.
The new look features artwork on premium products such as Crema, Espresso, Rich Espresso, and Organic, and includes a new slimline pack for the 200g grind.
”The new premium packs have illustrations on the side that speak to the Grinders philosophy, connecting each of our major pillars through a fun and light-hearted attitude,” said Burcu De La Cruz, marketing manager at Grinders Coffee.
According to the brand, the launch reflects its commitment to sustainability, reflecting community demands.
Grinders Coffee, based in Melbourne, is one of Australia’s largest coffee roasters. The brand specialises in roasting beans with a rich fragrance and aroma. Last year, Grinders Coffee launched Cafe-Q, a premium coffee bean variety, in supermarkets.