Green Common expands into Mainland China

Hong Kong plant-based grocery shop and cafe Green Common will launch online on Tmall Global at the end of this month, during the marketplace’s Black Friday event.

The grocer, known for its plant-based products, will be making its first appearance in Mainland China, offering a range of about 40 food items, including products from popular plant-based food-tech brands including Alpha Foods, Gardein, Daiya Foods and Califia Farms. Further brands will join the site later.

“Our collaboration with Tmall Global is a milestone development in the China market, enabling local consumers to get a taste of the future … we are going to start a new page in leading a healthy and sustainable food consumption trend in China,” said Green Monday founder David Yeung.

The brand’s signature product Omnipork will also be available for retail, arriving at a perfect time as the African Swine Flu influenza sweeps through China. Omnipork is a meat substitute developed by a team of Canadian food scientists compromising a proprietary blend of plant-based protein from peas, non-GMO soy, shiitake mushrooms and rice to mimic the taste and texture of pork.

Since its launch earlier this year in April, Omnipork has received extensive coverage from international media and is available across 1000 restaurant and hotel partners across Hong Kong, Macau and Taiwan as well as in Thailand and Singapore. According to Yeung, more than 180 restaurants and hotels in Beijing and Shanghai, including Grand Hyatt Beijing and Wagas restaurant chain, will use OmniPork to create dishes for diners during the next two months.