GrabBike Indonesia Records 300% Growth
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Online app-based transportation service GrabBike recorded a growth of 300 percent (year to date) until the first half of 2016.
“Our growth has been outstanding since last January when Grab did a rebranding as the service provider with the most complete vehicle reservation platform,” Public Relations Manager for Grab Express and Grab Bike Dewi Nuraini said in a statement on Thursday, July 14, 2016.
Dewi says Grab’s machine learning technology and data analytic capabilities are the significant driving growth factors and allow major efficiency.
In addition, the company also gradually reduces subsidy for every trip completed by 50 percent. “This indicates the high involvement of the users on Grab’s multi-service platform,” Dewi said.
One of Grab’s four monthly active users in Indonesia averagely uses more than one Grab services. Besides the app-based motorcycle taxi or GrabBike, Grab has a private car rental, taxi order, and courier service.
Dewi said Indonesia has become the largest market for Grab, based on the number of trips completed on the entire platform. Therefore, Grab specifically focuses its business in Jakarta.
“Grab also plans to expand its multi-service platform to more than eight major cities in Indonesia,” said Dewi.
Questions & Answers
Q.What does Grab attribute as the main drivers for its significant growth?
What does Grab attribute as the main drivers for its significant growth?
Grab attributes its machine learning technology and data analytic capabilities as significant driving factors for its growth. These technologies reportedly allow for major efficiency within the service.
Q.How has Grab's strategy regarding subsidies changed, and what does this indicate?
How has Grab's strategy regarding subsidies changed, and what does this indicate?
Grab has gradually reduced subsidies for every completed trip by 50 percent. This reduction indicates the high involvement of users on Grab's multi-service platform, according to Dewi Nuraini.
Q.Where does Grab primarily focus its business operations within Indonesia?
Where does Grab primarily focus its business operations within Indonesia?
Grab specifically focuses its business in Jakarta, as Indonesia has become the largest market for Grab based on the number of trips completed. It also plans to expand to over eight other major cities.
Q.What other services does Grab offer besides the GrabBike motorcycle taxi service?
What other services does Grab offer besides the GrabBike motorcycle taxi service?
Besides GrabBike, Grab offers a private car rental service, a taxi order service, and a courier service. One in four monthly active users in Indonesia uses more than one of these Grab services.
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