Grab, Fave form strategic partnership to boost growth

Prominent O2O services Fave and Grab have announced a strategic partnership to accelerate growth for both platforms across the region.

The partnership combines the strengths of Fave’s broad merchant network and FaveDeals platform with Grab’s large user base and growing ecosystem.

Starting this week, Fave’s merchant sales team will onboard merchants for GrabFood and GrabPay in Singapore and Malaysia, aiming to further accelerate the growth of both firms’ respective food delivery and mobile wallet services in these countries. Later in October, Fave will expand its platform with GrabPay mobile wallet.

Fave customers can already spend their GrabPay balance at restaurants and retailers in the Fave network and deals available on Fave. Users may spend their credits across multiple categories and receive discounts and cashback offers. As a result, Fave merchants will now be able to access Grab’s Asean-wide customer base of more than 110 million app downloads.

The integration of the GrabPay wallet was done through GrabPlatform, a suite of APIs that enables partners to access components of Grab’s technology like logistics and payments. This is the first of its kind integration in a partner app for the Grab Platform.

Grab Financial’s senior MD Reuben Lai said” “We’ve always believed that in order for the region to go cashless, we would need a collaborative approach and are happy we can now count Fave, one of the fastest growing O2O platform in Southeast Asia as a strategic partner. As the region’s leading fintech platform, we will increasingly offer integrations through GrabPlatform. This allows more local and global partners to tap into previously untapped consumers and grows the Grab ecosystem as an everyday app.”

Founder of Fave Joel Neoh added: “This collaboration with Grab provides a valuable win-win situation for both merchants and consumers. By providing GrabPay wallet as a payment option on the Fave platform, our merchants will immediately benefit from additional customer traffic from the millions of people who use the Grab platform daily. For customers, we have just made life easier for paying at our Fave merchants by partnering with the leading mobile wallet in the region.”

The two partners are exploring additional ways to collaborate and help small and medium-sized enterprises grow their business. Further collaborative efforts will be focused on integrating more services on both platforms.