GoToMalls.com expands to Indonesia
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Singapore-based company DominoPos has launched its proximity marketing and digital media platform GoToMalls.com in Indonesia.
Offering a geo-located, profile-based smart directory of malls and stores in Indonesia, the website aims to revive offline transactions, “bringing the community’s spirit back to the malls through digital media support”.
CEO Bruno Zysman says the platform helps offline retail brands publish their own call-to-action campaigns, and promote products or services on a digital platform to their target audience. It lists up to 375 malls and shopping complexes, along with 19,000 stores.
To ease its entry into the Indonesian market, the site has partnered with telecommunications company PT Indosat, also known as Indosat Ooredoo, and ride-hailing app Grab.
GoToMalls launched in Singapore in February and plans to expand further internationally.
Questions & Answers
Q.What is the main goal of GoToMalls.com in Indonesia?
What is the main goal of GoToMalls.com in Indonesia?
The platform aims to revive offline transactions and bring the community's spirit back to malls. It does this by offering a smart directory of malls and stores, supported by digital media.
Q.How does GoToMalls.com help retail brands?
How does GoToMalls.com help retail brands?
The platform helps offline retail brands publish their own call-to-action campaigns. They can promote products or services on a digital platform directly to their target audience through the site.
Q.Which local companies has GoToMalls.com partnered with in Indonesia?
Which local companies has GoToMalls.com partnered with in Indonesia?
To facilitate its entry into the Indonesian market, GoToMalls.com has partnered with telecommunications company PT Indosat, also known as Indosat Ooredoo, and the ride-hailing app Grab.
Q.How many retail locations are listed on the platform in Indonesia?
How many retail locations are listed on the platform in Indonesia?
GoToMalls.com lists up to 375 malls and shopping complexes across Indonesia. In addition, it features approximately 19,000 individual stores within these locations.
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