Google Play Korea faces telco challenge
In this article (4)
Korea’s three largest mobile network operators – SK Telecom, KT and LG Uplus – are to merge their individual app stores to create a new destination One Store.
The combining of the offers of T Store, Olleh Market and U Plus Store will represent a significant challenge to the Google Play Korea app store.
The three mobile operators invited 350 app developers and mobile business representatives to the introduction of the unified platform, which is scheduled to be launched in May, at SK Planet’s Supex Hall in Pangyo on March 20.
Korean developers have had a difficult time registering their apps to the carriers’ three stores, as each had different policies and procedures. These issues should be mitigated with the launch of One Store, and app operators will also benefit from an integrated data management system that will provide information related to customers, downloads and sales.
App users will also benefit from One Store, as they’ll be able to preserve their purchase history even if they change carriers, and access unified customer app reviews.
Lee Jae-hwan, the head of SK Planet’s Digital Content department, said the One Store project has been initiated to create an app store that can compete with Google Play. Representatives of the three mobile operators also mentioned that cost savings resulting from the operation of the unified system would be used to invest in Korean developers’ IT projects.
It was also announced that T Store’s most recent software development kit (SDK) will be fully compatible with the new One Store SDK.
Questions & Answers
Q.What is the primary motivation behind the creation of One Store?
What is the primary motivation behind the creation of One Store?
The One Store project was initiated to create an app store that can compete directly with Google Play. It combines the offerings of the three largest mobile network operators in Korea.
Q.How will One Store benefit app developers in Korea?
How will One Store benefit app developers in Korea?
Developers should experience fewer difficulties registering apps, as the unified platform will mitigate issues caused by differing policies across the previous three stores. They will also get an integrated data management system.
Q.What advantages will customers gain from using One Store?
What advantages will customers gain from using One Store?
App users will be able to preserve their purchase history even when changing mobile carriers. They will also have access to unified customer app reviews, simplifying their experience across the platform.
Reader pulse
One Store: threat to Google Play?
16,812 votes so far