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Google launches an equity-free accelerator programme in Indonesia

By Minjun ParkIndonesia
1 min read
The Garage at the Accelerator workspace
The Garage at the Accelerator workspace
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Up to $50,000 will be given in equity-free funding, said Roy Glasberg, Google’s global lead for its Launchpad programmes. The company will look for those startups that can have a clear impact on their home markets, while not having to worry about return on investment.

Here’s what startups can expect, apart from the funding. Google will fly the founders down to its head-office in Mountain View, California, for a two-week bootcamp, starting January. They will meet with mentors, who comprise both people working in Google and the wider startup community, and will be given individualised tasks in areas like marketing and strategy, user experience design and others. Once this is done, they will return to their home countries, where Google will provide them space to work, and continued access to mentors and its own developer platforms.

The new accelerator will be part of Google’s existing Launchpad programme that was started in 2013. The company plans to bring about 50 of the most promising startups each year in the accelerator programme, and do hands-off mentoring to another 200 that will not go through the bootcamp. Startups that show more promise in the latter group will be made part of the full accelerator program.

The report mentioned that the first batch of startups include Brazil’s ProDeaf, that translates spoken language into sign language, and Jojonomic, a fintech startup from Indonesia.

Questions & Answers

Q.

Which specific countries will benefit from this new accelerator programme?

A.

The programme will provide funding, mentorship and training to mobile startups in Brazil, India and Indonesia. These are described as three growing markets of the world.

Q.

How much financial support will participating startups receive, and what is its nature?

A.

Participating startups can receive up to $50,000 in funding. This financial support is described as equity-free, meaning Google will not take a stake in the companies.

Q.

What criteria will Google use to select the startups for this programme?

A.

Google will be looking for startups that can demonstrate a clear impact on their home markets. The company will not be concerned with an immediate return on investment from these selections.

Q.

What is the structure for startups not selected for the full accelerator bootcamp?

A.

Google plans to provide hands-off mentoring to another 200 startups each year that will not attend the bootcamp. Those showing promise in this group may later join the full programme.

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