Skip to content
Living

Google Flights introduces a new “Cheapest” tab for budget-conscious travelers

By Sarah Chen
2 min read
In this article (5)

Google Flights has launched a new “Cheapest” tab to help travelers find the most affordable flights, even if it means sacrificing some convenience. The new feature comes as October is considered the ideal time to book holiday flights for Thanksgiving and Christmas.

Google Flights already offers various ways to save on travel, but this new feature aims to make finding the lowest prices even easier. The “Cheapest” tab will display options with the lowest fares, which may include longer layovers, self-transfers, or booking different legs of the trip through multiple airlines or booking sites.

The new “Cheapest” tab complements the existing “Best” tab, which prioritizes a balance of price and convenience. While the “Best” tab shows the most convenient flights based on factors like travel time and number of stops, the “Cheapest” tab focuses solely on finding the absolute lowest fares, regardless of the potential inconveniences.

This new feature is beneficial for travelers who are flexible with their travel plans and prioritize cost savings over convenience. By using the “Cheapest” tab, travelers can explore a wider range of options and potentially find significant discounts on their airfare.

Google’s latest insights indicate that the cheapest fares for U.S. domestic trips around Thanksgiving and Christmas are usually available in October, which makes this the perfect time to roll out this tool. The new addition will effectively enable travelers to easily compare prices and find the best deals for their holiday travel plans. Rollout should begin globally over the next two weeks, wherever Google Flights is available —  this means both on mobile and the web.
This update will provide travelers with an additional tool to make informed decisions and find the most affordable flights for their next trip, and it could be a game-changer for budget-conscious travelers like myself. The ability to prioritize price over convenience opens up a whole new world of possibilities for finding affordable flights. I’m eager to try out the “Cheapest” tab and see how much I can save on my future travels.

Questions & Answers

Q.

What kind of inconveniences might users expect when selecting options from the new 'Cheapest' tab?

A.

Users might encounter options with longer layovers or self-transfers. It could also involve booking different parts of the journey through multiple airlines or booking sites to secure the lowest fare.

Q.

How does the new 'Cheapest' tab differ from the existing 'Best' tab?

A.

The 'Cheapest' tab focuses solely on finding the absolute lowest fares, even if inconvenient. The 'Best' tab, however, balances price with convenience, considering factors like travel time and number of stops.

Q.

When is the new 'Cheapest' tab expected to be available to users?

A.

The rollout of the new 'Cheapest' tab should begin globally within the next two weeks. It will be accessible wherever Google Flights is available, on both mobile devices and the web.

Q.

What specific period does Google's insight suggest is best for booking holiday flights, especially for US domestic travel?

A.

Google's insights indicate that October is the ideal time to book holiday flights for Thanksgiving and Christmas, particularly for US domestic trips. This is when the cheapest fares are usually available.

Reader pulse

Is Google's 'Cheapest' tab a major shift for retail travel?

17,819 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready