Skip to content
General

Google apps like Maps, Translate, Calendar and Lens are getting integrated into the iOS Chrome app

By Sarah Chen
2 min read
Google Photos
Google Photos
In this article (5)
There are some changes being made by Google to the iOS version of Chrome in order to “help you quickly get more done from your browser.” Google notes that Chrome is using “AI to detect addresses on webpages.” Press on an address inside of a webpage and you’ll see an option to “View with Google Maps in Chrome.” Tapping on this option will reveal a mini Google Maps in Chrome that will allow you to “Get Directions” to the address on the webpage that you tapped, or open the full Google Maps app.
Tap on a date listed on a webpage in the iOS version of Chrome and you’ll see two options: one to add that date to the Google Calendar app, and one to add that date to Apple Calendar. If you choose to add it to Google Calendar, contextual information will be used to fill out some of the blanks and you can adjust some of the information to meet the particulars of the appointment you are adding to the calendar.
Now here’s another cool feature coming to the iOS version of Chrome. Tap on a passage found on a website written in a foreign language and a toolbar will appear on the display that includes a “Google Translate” option. Tap on it and the section of the webpage you wanted to be translated will appear in English (or your home language).
And in the coming months, the search/URL bar at the top of the iOS version of Chrome will include the iconic Google Lens camera icon on the right side of the bar found near the top of the screen. Tap on it and you can “use your camera to search with new pictures you take and existing images in your camera roll.” Think of Lens as another way to access Google’s search engine using photos to input what you want to search for. Currently, an icon for Lens can be found in the search bar near the top of the iOS Google Search app.
It isn’t clear when these new features are coming to the iOS version of Chrome so it will be a matter of trial and error until you find that each of these new features is available on your iPhone.

Questions & Answers

Q.

What specifically will happen when an address is tapped in the iOS Chrome app?

A.

Tapping an address on a webpage in iOS Chrome will show an option to 'View with Google Maps in Chrome'. This reveals a mini Google Maps, allowing users to 'Get Directions' or open the full Google Maps app.

Q.

Which calendar apps can dates be added to directly from the iOS Chrome app?

A.

Dates tapped on a webpage in the iOS Chrome app can be added to either the Google Calendar app or the Apple Calendar. Contextual information will fill out details if Google Calendar is chosen.

Q.

How will the Google Lens feature be accessed within the iOS Chrome app?

A.

In the coming months, the Google Lens camera icon will be added to the right side of the search/URL bar at the top of the iOS Chrome app. Tapping this icon will activate Lens.

Q.

When can users expect these new features to be available in the iOS Chrome app?

A.

The article does not specify an exact release date for these new features. Users will need to find out through trial and error when they become available on their iPhones.

Reader pulse

Will these Chrome updates impact your retail strategy?

23,306 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready