Skip to content
Living

Golden Week : Chinese Millennials go for Insta-spots in HK

By Wei ZhangChina
1 min read
The Sai Wan Swimming Shed
The Sai Wan Swimming Shed
In this article (4)

Hong Kong had its own influx of tourists from Mainland China. But they were not all in search of the city’s more well-trodden sights.

Media used to report about facts and figures related to shopping expenses and how Chinese travelers were making the fortune of retailers. This year, Millennials and GEN Z contributed to HK differently.

Tourism Board would be happy to know that HK’s Instagram spots were shared and re-shared on social media framing HK as much more than a shopping destination.

Among the preferred spots:

  • The Rainbow Thief : When captured at an appropriate angle, a colorful building opposite with a mural design titled the “Rainbow Thief” forms the perfect backdrop.
  • Montane Mansion : The claustrophobic 46-year-old Montane Mansion is an urban photographer’s dream, as it seemingly melds into the Oceanic Building and the Yick Cheong Building on either side, forming a mishmash of juxtaposing windows, air conditioning vents and hanging laundry.
  • The Choi Hung Estate : The fresh palette of paint tones that fade into each other on the facade lives up to its namesake, and has pulled in the social media-savvy crowds.
  • The Sai Wan Swimming Shed : only one swimming shed remains in Hong Kong, on the far western edge of the island.

Questions & Answers

Q.

How did Chinese visitors' behaviour during Golden Week differ from previous years?

A.

This year, Chinese Millennials and Gen Z tourists focused on visiting Hong Kong's Instagrammable locations, rather than solely on shopping. Media reports previously highlighted shopping expenses and their contribution to retailers' fortunes.

Q.

What impact did this new trend have on Hong Kong's image?

A.

The social media sharing of these Instagrammable locations helped reframe Hong Kong as more than just a shopping destination. This shift would likely be welcomed by the Hong Kong Tourism Board.

Reader pulse

Is HK's 'Insta-spot' trend a commercial opportunity?

16,899 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready